Glossary
Lead capture
Lead capture is recording a prospective customer's details, such as name, number, need and location, when they first make contact, so someone can follow up.
Lead capture explained
What a useful lead contains
Enough that you can call back and start the job, not just call back and ask questions:
- The caller's name.
- A callback number, confirmed.
- What they need, in their own words.
- Where the job is.
- How urgent it is, and when they want it done.
- Anything specific to your trade, such as insurance details for a restoration job.
Why a message isn't a lead
A voicemail often has half of that, and sometimes a number nobody can make out. Every question you have to ask on the callback is a chance for the customer to move on.
Confirming the number
The most common way a lead is lost is a wrong or missing number. Reading it back in groups, such as five one two, five five five, zero one four two, catches most errors before the call ends.
Keep reading
Related terms
- Speed to leadSpeed to lead is how quickly a business responds after a customer reaches out, and it strongly affects whether the inquiry turns into a real conversation.
- Service areaA service area is the region where a business will take jobs, usually defined by ZIP codes, cities or a driving radius.
- Answering serviceAn answering service is a company that answers a business's phone calls, takes messages or captures details, and passes them on.
Where it matters
Hear it answer. Then start free.
On business plans: If we don't catch at least 10 leads you'd have missed in your first 30 days, you don't pay.