Use case: Website lead callback
Call new website leads back in 60 seconds.
Someone fills in your website form and is still on the page. Sixty seconds later their phone rings, and it's your company, ready to ask the qualifying questions. Wenly makes that call, with the lead's consent, and emails you the result.
Web leads go cold while you're on a job
A form submission is a customer who is comparing options right now. If nobody responds for hours, they have moved on to a company that did.
A Harvard Business Review study of 1.25 million leads at 42 US companies found that firms that tried to contact a lead within an hour were nearly seven times as likely to qualify it as firms that tried an hour later. It looked at web leads for businesses in the 2010s, not phone calls to trades, so treat it as direction, not a forecast.
Wenly's callback puts your company first in line.
How it works
What happens, step by step
The visitor submits your form
Your website form includes a line of consent to receive an automated call. We work out how to connect it to Wenly during setup.
Wenly calls within 60 seconds
The call comes in your company's name and says it is automated and may be recorded.
It asks your qualifying questions
What they need, where, and when. The same questions you would ask.
You get the lead
An email within 30 seconds of the call ending, with everything captured.
What you receive
- An email with the qualified lead within 30 seconds of the callback ending
- The details from your form and from the call in one place
- A recording and transcript by email
Done-for-you plan. The 60-second callback is on Done-for-you and Pro.
What it does and doesn't do
- It needs consent. A call with an automated voice needs the person's prior express consent under the TCPA, and the FCC has ruled that voices generated with artificial intelligence count as artificial voices. Your form has to say so clearly. We'll share suggested wording, but check it with your own lawyer.
- It only calls the number the visitor gave, in response to their request.
- Sixty seconds is the target we build to, not a promise for every call. It depends on phone networks and on the lead's phone.
Common questions
Do I need consent?
Yes. The person has to agree, on your form, to receive an automated call. The same rule applies to our own demo form. We'll share suggested wording, and you should check it with your own lawyer.
How do I connect my form?
We'll tell you exactly what your form needs during setup. Tell us what your website runs on and we'll take it from there.
What if the lead doesn't pick up?
You still get an email with the details from the form and a note that the call wasn't answered, so you can follow up yourself.
Is 60 seconds a guarantee?
It is the target we build to, not a promise for every single call. It depends on phone networks and on the lead's phone.
Keep reading
Trades that use it
How it compares and what to read next
- Speed to lead: why the first business to respond winsWhat one large study of web leads did and didn't show about response speed, why the effect is plausible for phone calls, and how a small business can respond faster.
- Speed to leadSpeed to lead is how quickly a business responds after a customer reaches out, and it strongly affects whether the inquiry turns into a real conversation.
- Lead captureLead capture is recording a prospective customer's details, such as name, number, need and location, when they first make contact, so someone can follow up.
- Call recording consentCall recording consent is the permission a person must give, under the law that applies to them, before their call is recorded.
Hear it answer. Then start free.
On business plans: If we don't catch at least 10 leads you'd have missed in your first 30 days, you don't pay.